The Story

Studio Wixe is a Swedish eyewear company, maker of premium eyeglasses handcrafted in Italy from sustainable eco acetate. Founded 2018 by Simon Wixe, optometrist with a flair for timeless and simplistic design language.


As a kid I spent many evenings in my fathers optical shop. While my parents were working long hours, I used to play around with old vintage glasses, acting different characters with the different frames. 

I never thought I would end up being an optometrist myself, but here I am, with a good ten years in practice and running dad's old shop. Time really flies. Looking back, I guess eyewear has always been part of my DNA. 

One spring afternoon at the shop while going through some old boxes, I stumbled upon those old vintage frames I used to play with. Still in good shape! This time I looked at them with different eyes. All the handiwork, attention to detail and timeless minimalistic design. Damn they were good, they just don't make them like that anymore.

A spark was lit and soon the first outlines of a collection was drawn, one without compromise - an homage to craftsmanship. The result is a collection of timeless eyeglass essentials. Each frame handcrafted according to old tradition by skilled artisans in an Italian fabbrica. The lightness and comfort comes from sustainable eco acetate, sourced from wood and cotton and free from harmful phthalates.